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To Boost Recognition Among International Audiences, GTSM Changes Its English Name to “TPEx”
DATE:2015/02/24

The new year is a time for new beginnings! The exchange formerly known as the GreTai Securities Market (GTSM) announced today that, effective immediately, its official English name will be changed to the “Taipei Exchange” (abbreviated as “TPEx”).
In recent years, TPEx has initiated a range of innovative new services, including launching the Incubation Board for Startup and Acceleration Firms (GISA) and new trading platforms and products such as Formosa bonds, interest rate swap (IRS) trading platform, an open-ended fund trading platform, and a spot gold trading platform, just to name a few. As a result, TPEx is now a leading multi-tiered, multi-functional capital market and has drawn considerable international attention. Formerly known as the GreTai Securities Market (GTSM), it has long been recognized as a comprehensive all-inclusive exchange that offers centralized and over-the-counter trading of stocks, bonds, warrants, mutual funds, and financial derivatives. The exchange’s original name in English, “GreTai”, was a direct phonetic translation of its abbreviated Chinese name (“櫃檯”). However, this name was not easy for people to grasp that GreTai running the exchange business intuitively, especially foreign professionals. Many listed or registered companies of TPEx continuously opined that the exchange adopting a more intuitive English name would boost the effectiveness of their international marketing efforts and global visibility.
Since TPEx’s original acronym in English, “GTSM”, was not readily recognizable by foreign counterparts and global exchange community as referring to the major Taiwan securities exchange. After carefully considering the fact that exchanges around the world almost invariably incorporate the country or city in which they are located into their name and identify themselves as an exchange, and in light of the fact that Taipei is the well-known capital of Taiwan and the word “exchange” sufficiently encompasses all services currently offered, TPEx decided to change its name from the “GreTai Securities Market” to the “Taipei Exchange”.
Over the past two decades since its establishment, TPEx has gone to great lengths to promote the internationalization of Taiwan’s capital market. The change to its English name does not involve any regulatory amendments and incurs very little cost. On the contrary, the name change is expected to give a valuable boost to the TPEx’s international promotion efforts and enhance the exchange’s overall image by producing immediate benefits, such as making the TPEx more easily recognized internationally and helping listed companies achieve more effective international marketing and branding.